Published on 12 November 2018

New $300 million Tourism target for Onkaparinga

The City of Onkaparinga has drafted a new Tourism Strategic Plan that aims to sustainably increase visitor expenditure to $300 million a year by 2023.

The council is seeking community and business views on the plan between now and 5pm on Monday 17 December 2018.

“Tourism has become a vital part of Onkaparinga’s economy, and helps position our city as an attractive place to live, to do business and to visit,” said Acting CEO Alison Hancock.

Tourism is booming in Adelaide’s south, with visitor spend in the City of Onkaparinga increasing by over 30 per cent, from $160 million in 2015 to $210 million in 2017.

The sector also directly employing 2,485 people in the Onkaparinga region.

“Our draft Tourism Strategic Plan 2019-23 has been developed after extensive research, analysis and industry consultation.”

“It sets a clear tourism direction for the City, identifies future potential growth, and recognises opportunities for the benefit of our community and visitors.”

“We aim to reach our $300 million visitor spend target by increasing day visitation and securing a greater share of overnight visitors to South Australia,” Ms Hancock said.

“Everything we’re doing is focused on building a sustainable and resilient local tourism industry.”

Both residents and tourism business owners can provide their feedback on the council’s Your Say website. A copy of the draft plan is also available for download.


The City of Onkaparinga is located on the southern fringe of Adelaide, around 40 minutes from the airport and city by car.

The city forms part of the Fleurieu Peninsula, the most visited tourism region outside of Adelaide CBD.

The region attracts around 1.2 million visitors each year, and in the past 24 months tourism spend has grown by $50 million.

The world renowned McLaren Vale wine region, pristine beaches and magnificent landscapes are what makes the area truly unique.

The $16 million d’Arenberg Cube has gained national and international attention, as has the Mitolo Tasting Room and Bocca di Lupo Restaurant.

In the past year Onkaparinga has also hosted MasterChef and Sunrise and next year the Santos Tour Down Under finale will be held at Willunga for the first time.

To complement the burgeoning food and wine scene, Wirra Wirra Wines is developing a $30 million 5-star resort, the first winery resort for South Australia.

New tourism offerings in Onkaparinga

  • Gather at Coriole (McLaren Vale) – Coriole’s new restaurant
  • Inkwell Tasting Room (McLaren Vale) – new cellar door
  • Shifty Lizard (Willunga) – new taphouse
  • South Coast Brewing (Willunga) – brewery
  • Viktor’s Place (Old Noarlunga) – restaurant, cellar door and brewery
  • Angove Family Winemakers (McLaren Vale) – tasting experience
  • Woodstock Wine Estate (McLaren Vale) – new cellar door
  • Tealicious Cakes (Willunga) – tea room

More: Click here.

Family at Silver Sands beach