Help name McLaren Vale and Fleurieu Coast’s new coast tourist drive Help name McLaren Vale and Fleurieu Coast’s new coast tourist drive
7 May 2021

Help name McLaren Vale and Fleurieu Coast’s new coast tourist drive

Victoria has the Great Ocean Road. The US boasts Route 66. McLaren Vale and Fleurieu Coast is famous for [insert coastal drive name here].

Yes, the City of Onkaparinga is developing a tourist drive to showcase it’s spectacular 31 kilometres of coastline and it wants your help to name it.

The new drive will span the length from O’Sullivan Beach to Sellicks Hill, taking in world-class beaches and coastal villages, each offering their own unique vibe and key visitor experiences.

The development of the coastal tourist drive is a key action of council’s endorsed Tourism Strategic Plan 2019-23, advocated by council’s Mid Coast and Wine Coast ward councillors, coastal business and tourism associations.

City of Onkaparinga Mayor Erin Thompson says the aim is to identify a name that resonates with key visitor markets of intra and interstate travellers, because an increase in visitors will boost the coast and surrounds’ unique local business community.

We’ve always known our city’s 31-kilometre stretch of stunning coastline is among the best in the country, but developing a coastal tourist drive from Sullies to Sellicks Hill will help further put McLaren Vale and Fleurieu Coast on every visitor’s bucket list,” she says.

We want visitors to discover our stunning coastline but most of all, to stop, wander and spend in our coastal villages and main streets.

“We also want to encourage people to holiday in and explore their own backyards as we continue to emerge from the impacts of COVID-19.”

Council has come up with a few suggestions already (see below), but it would love to hear yours too.

All you need to do is head to City of Onkaparinga’s Your Say page, where you can rate the names suggested so far and add your own name to the mix. Consultation closes on Wednesday 26 May.

The selected name will  be shared via Onkaparinga Now and council’s Your Say and Facebook pages.

Here are the suggested names so far:

  • Route 31—SA’s Great Coastal Cruise (references the 31kms of coastline and highlights Onkaparinga’s statewide competitive advantage)
  • Route 31—The Coastal Cruise (references the 31kms of coastline)
  • Coastal Clifftop Way (references the numerous cliffs that feature along Onkaparinga’s coastline)
  • Coastal Experience (references the coast)
  • Wine Coast Drive (references coastal and winery experiences)

Think you can do better? Head to the Your Say page now and make a suggestion.

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